Get A Mac !

Years ago, Apple had a TV ad with an executive making a presentation with a PC in front of a large crowd. Of course, the PC freezes. Members of the audience start shouting suggestions: "Type this!" or "Restart!". After 20 seconds, someone shouts the ultimate solution: "Get A Mac!"

Now Apple has turned this catchphrase into a marketing campaign with TV/web ads.

I'm a Mac user - it's not a confession, it's a source of pride. Nevertheless, I'm not so hot about getting people on the Mac. I gave up years ago. As long as I can use one, I don't mind what people are using - after all, the compatibility issue is a thing of the past.

Most Mac users would disagree however. Much like those of us who discover a new band and want to share it with our friends, Mac users advocate on and on about their Mac. They want PC users to switch. Will these ads help?

Maybe, but I'm not so sure. The ads are cocky. I'm sure Mac users will like it. That's good once you're in the club, but it's a turn off if you're not. Would you join a club just because you're told you're stupid not to?

Overall, I don't find the ads very funny, nor much informative. The impersonation concept is not bad - I tended to think that I could spot a Mac user just by its clothing too - but I'm not sure about the implementation. The PC guy looks serious, down-to-earth. The Mac guy looks cool. When buying a tool such as a computer, most of those who spend their own money prefer to appear practical than cool, no?

I think it's a good thing that Apple puts the emphasis on the Mac. We almost forgot it with the iPod and iTunes. Long live the Mac!